Kabuki Strategy provides full product management consulting for our startup and growing business clients, specific services include:
Product Strategy
How do you create a compelling product for the 
customers that see value and benefit from that product? It sounds simple, but is the first thing that trips new product ideas. You need to understand who your customers are, what needs they have and what they are willing to pay for.
Kabuki Strategy can help you through the process of customer discovery to hone your product offering to meet the specific needs of specific customers and take advantage of the unique capabilities and technologies of your company.
Product Roadmap
You know who your customers are and what products
and services that they require and you can uniquely offer. How do
you build the product/service and cascade a set of features and capabilities that ensure that customers will adopt them? What is the right MVP (Minimum Viable Product) and when do you know that it is ready to introduce to customers and how do you incorporate their feedback as you are building the product and/or service.
Kabuki Strategy has a team that has built and improved products from conception through the planning and lifecycle and can leverage that experience to work with you and your team to ensure your product is built and developed in sync with your customers’ needs and willingness to accept and implement new capabilities. We avoid the mantra of “wouldn’t it be cool if…” to understand implement the mantra of “what my customers really need and will pay for is…”.
Go To Market
You have your product built assured that it is the right product/service for a customer set that will surely need it and pay for it and a roadmap for how you will develop that concept and cascade that development over time. The challenge is how do you let customers know that offering is available
and drive them to actually acquire that product or service.
Kabuki Strategy has built an understanding of the sales and marketing requirements to bring a product or service to market and will work with your team to implement the strategies that attract and acquire customers for that offering. We draw from a broad toolkit for business to business and business to consumer offerings to get customers to try and pay for your product or service offering. The customer discovery process starts with understanding what they will pay for but a successful offering will understand how they will try and acquire it. What partnerships to you need? What salesforce and distribution strategy will your offering require? How much and what type of social media and public relations will be optimal and how does other advertising and communication fit into your learning and distribution needs?